We are becoming regular exhibitors at the Insight Show which is, without doubt, one of the premier events for the Market Research (MR) industry, in the UK. This year the Insight Show was moved from its usual slot in October to the 21st – 22nd of November.
Many people in the MR industry thought that this show would not be as successful this year as in previous years because ESOMAR was also held in London earlier this autumn. Thankfully they were all wrong and the Insight Show proved to be a greater success for us then ever before. The quantity and quality of the visitors were very encouraging and many took the time to attend The Research Club on the Tuesday evening, after the show had closed.
The new release of mTABWeb enticed many visitors to request a demonstration. They were all extremely surprised to see just how the enhanced power and functionality was so obviously evident without any loss of the ease of use, which has made mTAB incredibly popular with users globally. Our brand new, exciting on-line reporting service also caused quite a buzz with its ability to make PowerPoint slide decks, quickly and easily. The last, but not least, of our newly introduced innovations is the outcome of our exciting partnership with Consumerdata. We have incorporated their PISA Customer Satisfaction analysis and segmentation tool into mTAB databases. The result is a technology marriage made in heaven, according to the many that witnessed this in action. The atmosphere of willing cooperation amongst the exhibitors also makes the Insight Show a great event. It is such a good opportunity to network and to generate new contacts and possibilities of cooperation.
As in the past two years our “Name the Mole” competition attracted a huge response and Miranda Mole, our head judge, had to devote several days to pick the best names. This year we also came prepared with a rolling presentation of official Mole Guardians, which caused quite a chuckle with our visitors. We will hopefully be back next year and we hope to see you there.
The Research Club, coinciding with the Insight Show
The success of The Research Club networking events since the demise of the BMRA has been meteoric. Instead of just fading away, as was predicted by many, these events have flourished beyond all expectations.
This led us sponsors to undertake the most adventurous event so far. Having The Research Club on the very same date as the Insight Show. The logic behind this was to encourage visitors to the Insight Show to also attend The Research Club. That is exactly what happened and there were around 150 participants who make up the crème of MR from across Europe and the USA. The venue O’Neills was new but the atmosphere was exciting and hopefully assisted many to make new friends or renew existing ones from the past. The Research Club close to Earls Court must be judged as a total success and many visitors have pledged to return to future events.
In the New Year the Research Club will revert back to its usual time slot of the last Thursday of every other month. We look forward to meeting both old faces and new on the 25th of January at Bar Soho, Old Compton Street, Soho, London W1. If you would like to come along or be added to our invitation list for future events, please contact us.
Research and Results 2006
The Market Research industry in Germany has been deprived of an exhibition dedicated to its business sector. The publishers of the Research & Results magazine decided to put this right by organising an exhibition with the same name on the 15-16 of November.
The venue was the magnificent M,O,C Veranstaltungscenter, in München, which proved to be an excellent choice. There is always some trepidation about a new exhibition, but Research & Results proved just how much the German Market Research Industry needed such an event. From the time the doors opened until they closed at 6.00 PM our stand was inundated with genuine visitors from many different business sectors. We had to resort to using an extra laptop to keep up with the requests for demonstrations of mTABWeb and our new products. The interest in our new Web Reporting Service and Customer Satisfaction Tool “PISA” was outstanding and this continued throughout both the days.
Our “Name the Mole Competition” attracted many a curious candidate wishing to become an official Mole Guardian. We had the now familiar “phoning a friend” for inspiration from many candidates and in the end we had to go for four winners because the standard was so very high.
The organisers did a marvellous job with Research & Results. It even included an exhibitor’s party which turned out to be a spectacular event with a buffet of hot Bavarian delicacies and gallons of beer and wine to wash it down with. If we had to score Research & Results, it would most definitely be 10/10, and hopefully we will be back there next year.
Is this the best Research Club ever?
It was only a few months ago when we put an article in our mNEWS Newsletter entitled “Is this the end of the Research Club?”
Fortunately for the market research industry, The Research Club was saved after the demise of the BMRA and has with Gamma as a co-sponsor taken on a new lease of life. The 27th July saw a move to a new venue at Bar Soho in Old Compton Street, London W1.
We have been searching for sometime to find the perfect location and the general opinion is that this is it. From the beginning of The Research Club, back in 2004, this has been sponsored by the BMRA and Sample Answers. With the end of this partnership the only way to make it financially viable was to find another sponsor, which is where Gamma stepped in. The overwhelming opinion from the attendees on the 27th July was that this was the best Research Club ever, so far, and it was the combination of venue and visitors that made this possible. With around 60 people, from all aspects of Market Research, the lively atmosphere that has been talked about at previous events was there again in abundance and everyone seemed to have a great time.
As has become a tradition we had a competition to win a Gamma Cuddly Mole. Clare Mawson from AOL was the lucky winner with Emel Mohammadally, from Ciao, and Mia Lorenz, from Lorenz Project & Research Management, also winning Mini Moles. We are doing everything possible to spread the awareness of The Research Club to encourage additional new people to attend and there are plans to extend this to a formal club with membership etc. We would finally like to thank Richard Lipman of Sample Answers for his wonderful efforts in making this such a success.
If you know of a colleague or contact who would like an invitation to the next Research Club, which is on the 28th September, or you would like to come yourself, please
contact us.
The PAI-GAMMA Partnership exhibits at the 2006 Marketing Research Conference
The American Marketing Association (AMA) is holding their annual Marketing Research Conference on 10th-13th September 2006 at The Sheraton Hotel & Towers, Chicago, Illinois.
The PAI-GAMMA Partnership will be in attendance at stand number 309.
This promises to attract in access of 700 delegates and the Conference is one of the AMA’s largest and most popular professional development forums for the market researcher. The inclusion of activities ranging from intensive tutorial instruction to provocative keynote speakers will be the catalyst to make this an exciting and rewarding event for anyone associated with market research.
The PAI-GAMMA Partnership will be demonstrating their renowned analysis tools mTAB/mTABWeb. For those involved with Mystery Shopping or Retail Inspection then auditHOST should be an eye-opener and must be seen.
If you are attending the conference then please drop in for a chat as there will be expert advice available from Brad Hontz, John Doyle, John Sevec and Keith Yim. They can explain just how effective these products are and how they have assisted Blue Chip Companies globally to gain greater insight and added value from their market research data.
GAMMA and the Association of Survey Computing (ASC)
In the past GAMMA Associates have been quite vocal about the benefits of being members of the ASC and our enthusiasm is as great as ever. Like many specialist associations the ASC are always trying to expand their membership to be able to offer a bigger range of conferences and services.
On the 8th June the inaugural ASC Social Evening was held at “The Grouse and Claret” in Belgravia. This was a resounding success according to most attendees including the Gamma representative. The evening included a presentation by the winners of the ASC/MRS Technology Effectiveness 2005 and the announcement for entries for the 2006 award by the eminent technology journalist, Tim Macer. The deadline for the entries is August 11th and information can be obtained from the ASC website at www.asc.org.uk
The rest of the evening revolved around networking with many influential members of the Market Research community who had turned out in support of the ASC. “The Grouse and Claret” certainly put together a fabulous buffet which got washed down by a range of ice cold beers from “The Badger Brewery”.
The ASC intend to make their social evenings a regular event. The next one will be on September 14th and will probably be held again at “The Grouse and Claret”, but you can contact us at Gamma for the latest information.
To ensure interesting and successful meetings in the future the ASC need more members. If you are not a member, yet, you are still welcome to visit an event to find out more. If you do decide to join, this exclusive association, you can then attend every event or conference in the future. Please make the effort and you will not regret it.
GfK Roper Reports Worldwide
We are very pleased to be able to offer the GfK Roper Reports Worldwide in mTAB Database format. The full study monitors 30,000 respondents across 25+ markets each year and is representative of one billion consumers worldwide.
The survey offers deep insights into the consumer psyche, motivation and behaviour, whilst its’ wide coverage across the globe gives deep penetration of important emerging markets. The survey has been running for nine years, offering the ability to trend consumer aspirations, mood, lifestyle, and category behaviours.
Understand people’s concerns, personal values and behaviour to develop superior understanding of your target consumers, get more information today from the GfK Roper Reports Worldwide team:
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