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mTAB
Key Benefits
The mTAB
analysis system has many benefits to offer all levels
of user, including:
- Immediate, real time answers
to all ad-hoc queries for any size or type of quantitative
data.
- Unique data compression technology
gives unrivalled analytical power and speed.
- Unique tracking and multi-wave
survey analysis capabilities. mTAB recognises
where changes have occurred across markets/time and
resolves those differences to facilitate continued
analysis of ongoing data.
- Combines ease of use for
the novice with high-end functionality and flexibility
for the advanced user.
- Bespoke database solutions
tailored to individual client specifications. Additional
data can be included, indices created and segmentations
incorporated into the database.
- Data conversion from a variety
of formats is performed by Gamma Associates as part
of the mTAB service, enabling information from
a multitude of sources to be analysed on one easy-to-use
platform.
- Elegant handling of matrix style
questions, allowing repeated blocks of questions to
be presented and analysed clearly and efficiently
- Intuitive question building
system allows the construction of new complex variables
from the results of existing survey questions.
Being a specialist service provider,
we continually evaluate and develop our system, based
upon feedback from our clients. We believe that mTAB
offers an unparalleled combination of functionality
and user-friendliness.
mTAB for Windows is available
for standalone PCs & notebooks or as a networked
application.
mTABWeb gives all
the power of the desktop system, but with the advantage
that your data is instantly available from anywhere
in the world.
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