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Tutorial 3 - Filtering

We have now covered how to build tabs and how to display results by subsetting question responses. In our next example we will cover the Filter. The Filter feature of mTABWeb is a key tool for data analysis - it allows us to focus our analysis on a specific set of respondents. A useful analogy is to think of the filter as a gate and our analysis as a field; if the filter criteria are met, then our respondents are allowed through the gate into the field to be analysed.

If we take the tab that we have built in the previous Tutorial, with a selected number of brands on the columns shown against Gender on the rows, we can then use filtering to identify only respondents that we are interested in. Let us assume that we only wish to see the results of married respondents. This is easy to achieve.

Return to the Question Selection view (). On the right hand panel, select the 'Filter' tag. All we need do to prepare our filter is add the question we wish to use as before. To see only married respondents, we need to add the Marital Status question from the Demographics topic heading.

This will then appear under the Filter Questions pane. We then simply subset the 'married' response in the Marital Status question - this ensures only the married respondents will be allowed through into our analysis. When complete this will appear in the Filter Description pane underneath which previously said <<SUBSET REQUIRED>>.

When you have subset your filter question, just run the tab as normal and your results will be displayed as below.


The view in the spreadsheet is slightly different than in our previous example. We now have a filter bar displayed at the top of the spreadsheet which states the name of the question used as the filter and the responses subset (Marital Status = Married). The other difference is that the Unweighted Sample Total Count (the number of respondents who answered the question) is lower than before at 4295 as opposed to 6082.

You can put up to 10 questions on the filter. Using multiple questions combined with mTABWeb's filter logic (AND, OR, NOT) we can generate complex filters allowing the mTABWeb user to identify the responses of any group of individuals, for example A AND NOT (B OR C) etc, where A, B and C are filter questions.


 

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