Reporting and Consulting Services

There is a natural desire amongst our clients to extract the greatest value from research surveys. But typically the amount spent on analysis of research data is a fraction of that spent on acquiring the data in the first place. Our goal, through the consultancy activities of Gamma, is to help clients to get maximum value from their research data.

We recognise that there is often a need for the analysis of marketing research data to go beyond the basic reporting of survey results. To this end Gamma undertakes advanced statistical analysis of research data to establish various forms of segmentation, to investigate market structures and to analyse trends.

Gamma is working with clients to forge new insights into the market place.

Long gone are the days when ‘product’ ruled. ‘consumers’ are now the focus of attention and an understanding of their needs and motivations plays an increasingly important part in product development and marketing.

Using statistical procedures combined with non-statistical approaches, Gamma is working with its clients to unravel the complexities of consumer behaviour. The ‘bottom line’ to the use of these techniques is to gain a better understanding of the market place that leads to practical help in marketing decision-making.

To make an appointment to discuss how we can help you gain additional insight into your research data, please email Derek Watkinson or call on +44-1268-492294.