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About
the company
Gamma Associates, the European arm of the
PAI-GAMMA Partnership, is an information technology company
specialising in computer-based analysis and presentation of
marketing information. This ranges from the development of
client software for the analysis of complex survey research
to the use of sophisticated statistical techniques for strategic
market studies.
| The analysis of large-scale market
research surveys saw a watershed in 1989 when Gamma launched
the mTAB
service in Europe. mTAB, together with mTABWeb, its internet
based counterpart have become market leaders in the field
of desktop market research, empowering clients worldwide
to achieve the best returns from their market research
investment. Continual research and development by Gamma
Associates and our American partner Productive Access
Inc. has kept us at the forefront of this field, as well
as extending into database marketing with mSLICE.
Recently added is mTABView our powerful new online survey report creation and presentation application. |
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Our concept of 'ready-to-use data' takes
raw marketing research and transforms it into readily and
easily interpretable information for analysts and executives.
Clients use our software daily to analyse and review buyer
behaviour, brand awareness, advertising tracking, consumer
quality, brand image, mystery shopping and many other types
of data. We also provide tailored reporting and consultancy
services for in-depth analysis of marketing and sales data.
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The PAI-GAMMA Partnership offers a
worldwide approach, providing systems and services to
many of the largest global companies. Our client base
reflects this international perspective covering Europe,
America and the Far-East, and includes the world's major
automotive companies, the largest UK financial institutions
and leading players in the pharmaceutical and consumer
goods industries.
We have, over the years, recruited
and trained exceptional young graduates from many disciplines.
Our dedicated teams of experts produce a wide variety
of databases, reports and analysis of the highest quality
for our global client base.
The corporate objective of the PAI-GAMMA
Partnership is to provide the very highest standard
of systems and support, designed to help companies maximise
the benefits from their market research.
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