Early next year the PAI-GAMMA Partnership will be launching a brand new reporting service.  mTABView will be the easy way for you to create, maintain and publish your market research reports.

It goes without saying, that all of our clients have to produce regular reports on the survey data they receive in mTABWeb.   As mTABWeb is so easy to use, the biggest challenge is not obtaining the data for charts and tables, but the manual updating of report pages.  Thankfully, this will no longer be a problem.  As mTABView will link directly with mTABWeb, once a new wave of data is available, reports can be automatically updated in an instance.

The first step for an mTABView user will be to set up their report.  The mTABView interface will be very familiar to PowerPoint users and so we expect experienced analysts to find mTABView very intuitive to use.   By choosing from a set of custom templates the user will indicate whether the page of the report they are creating is a title page, bar chart, table of data or any other typical chart type.  Once the chart type has been chosen, the chart can be activated and the user will select the required data either by choosing a stored mTABWeb tab or by linking directly with mTABWeb to create a tab from a live mTABWeb session.  This process can be repeated until an entire report has been created.

Finalised mTABView reports can be saved and exported in a variety of formats, including Excel, PowerPoint and Adobe Acrobat.  However, the real benefit of mTABView will be realised when the survey on which the report has been created is updated.   All the user will need to do is open the report in mTABView and all the pages will be automatically updated.

In addition to updates occurring when a new version of the database is available, users will also be able to overlay filters, different markets and brand lists to construct new reports in an instant.  If there are changes to the survey, mTABView will highlight these changes, in much the same way as mTABWeb currently does, to ensure that the user can easily bridge the changes in their new report.

We believe that mTABView will revolutionise the way that our clients create their reports.  The only problem our clients will face, is to how to fill all the spare time they will now have on their hands!

If you would like more information on mTABView, or would like to arrange for a demonstration, then please do not hesitate to contact our Client Support team.

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