Gamma Associates Ltd.
The PAI-GAMMA Partnership
4 Argent Court
Laindon
Essex
SS15 6TH
United Kingdom
mNEWS
Spring 2005
Making Molehills out of Mountains

Welcome

This is the first issue of what we hope will become a regular e-mail newsletter for those who are interested or involved with the PAI-GAMMA Partnership and our products. In the newsletter we will be bringing you the latest news on our people, our products and plans. In this inaugural issue you will also find the first column from our new technology correspondent Miranda Mole. The past twelve months seemed to fly past and a lot has happened since our last paper based newsletter, so we have a lot of catching up to do.

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Technical Support

MORI Adopt mTABWEB

Don’t ever feel that you are on your own when you are using any of our products or services. As part of our agreement with you our technical support telephone hot-line is available to you

For full details of our support services follow the Training and Support links below.

mTABWeb was launched in Europe at the UK market research agency MORI in January 2004, and the take-up has been dramatic. At the same time it enabled MORI to switch its quarterly financial survey to monthly, with a massively positive response from clients.

Kim Cramant at the Co-op Bank said "the service is so user friendly and flexible and the back up support, when needed, is very efficient and reliable". MFS clients now have access to survey results immediately after the fieldwork and data processing has been completed. Additionally, delivery via the Web eliminates the inherent delays caused by the provision of installation CDs which have to be delivered, verified by IT departments and then installed on the users PC. In some cases this process was taking months, so the immediacy of using mTAB for the Web has resulted in huge benefits for clients.

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Online Documentation Upcoming Events

Documentation for mTAB is now available on-line in Adobe PDF format for registered users to download. Follow the Software Documentation link on the Support menu of our Website and log-in. If you are not yet registered click here to get a user-id and password.

The Gamma team plan to be out and about again this year and look forward to the opportunity to meet you and discuss how our products and services may be of benefit to you and you company. We are constantly looking for opportunities to spread the word about our products and services, shows and conferences that are already booked into our schedule are shown here:
In the Issue: @ Gamma
Welcome
MORI Adopt mTABWEB
@Gamma
Upcoming Events
Miranda Mole’s mTAB Tips
mTAB Training
mTAB User Support
We hope to make @Gamma a regular feature to bring you all of the gossip, new arrivals and departures from within the Gamma ‘family’. There are quite a few new faces at Gamma and some of our experienced staff have been promoted or taken on new roles. We have also said goodbye to some who joined us straight from university. We are pleased that many have got good jobs with research agencies, proving what a good experience their time at Gamma was!
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Gamma Associates Ltd,
The PAI-GAMMA Partnership,
4 Argent Court, Laindon, Essex, SS15 6TH, United Kingdom
Tel: +44 1268 492294     Fax: +44 1268 492233

Copyright 2005